What is adversity? How does one overcome it?
With a BRXVEHEART.
The universe brought ideas, energies, and great souls together on a sunny Tuesday afternoon. As I was headed out towards Downtown LA for a photo shoot, I couldn’t contain my excitement, a good time full of opportunity was in my near future. The shoot was for up and rising lifestyle brand, LXGNDXRY; I have kept solid relationships the creators of the brand, Aaron Garcia, Ricardo and Eric Cachua, I didn’t know what to expect just yet. Upon my arrival, I greeted familiar faces and kept vigilant eyes on the hustle and bustle Aaron, Ricardo and Eric were dealing with. I couldn’t help but think how grateful one must feel to have sought out an idea and made it come to life.
I stopped for some small talk with Aaron and he let me know the meaning behind their latest collection, BRXVEHEART. The inspiration came from co-founder, Ricardo Cachua, and his story of triumph. The 23 year-old young visionary’s life took a turn for the worse on April 23, 2012, when he was diagnosed with Testicular cancer. Ricardo’s life quickly spiraled out of his control; he chose to do what he does best, FIGHT. He fought through depression, but most importantly, he fought through adversity. He maintained a BRXVEHEART, just like every soldier, just like every one of us fighting. As I watched Ricardo that afternoon I couldn’t help but think of how many souls his story will touch; it made me realize how many of us carry battle scars with us often not knowing that they hold so much value. LXGNDXRY aspires to inspire; founded by 2 gems from Santa Ana, CA, the team holds their own, while seeking ways to impact the world with their work. I have nothing but love for the team, and hope to see the collective rise to the top.